Many have noticed that public media becoming increasingly silent about the true meanings behind Christmas and Easter. Awareness is increasing that our nation’s churches may need to somehow work together to create this visible presence for the Christian faith themselves.
In response we are proposing that the Hope Project happen annually as a simple, known and already-tested solution that could return this presence to the Easter period.
A WIDER THEME: Where the 2014-2016 projects told of the invited arrival and spread of the Christian faith within New Zealand, the next few projects will tell stories that reveal how the Christian faith gave us many of our most treasured values as a nation.
A GOSPEL FOCUS: Each effort will continue to also communicate an aspect of Christian belief or thinking that is relevant to the stories, as well as the core Christian message of God’s love shown through Christ.
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RECEPTIVITY: As an example, the third effort (2016) received less than 20 complaints throughout all of NZ – and most of those were from people who incorrectly received booklets in their ‘no circulars’ letter boxes. Most found were appreciative of the uplifting focus of this multi-media effort, which tells stories from both our past and present, while gently affirming the hope of the central Christian message.
EXACTLY WHAT? Brief TV ads (Dave Mann’s face) about the booklets, then longer TV ads (Jade Hohaia’s face – a spoken word) about Easter. Plus web and print media, along with 230,000 spare booklets for church use during this year.
A vital part of each Hope Project campaign provides high-quality, multi-page booklets to every New Zealand household. Having done this three time to date, here you can view a draft copy of BOOKLET-4
While our individual churches cannot achieve something of this scale — we can together.
The budget is $6o0,000. This equates to
(70 churches and 100 individuals donated $170,000 by December – so, on these averages, participation is needed from 280 churches and 400 individuals)
For more information contact admin@shininglights.co.nz
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